Prizes of the Festival
The program of Festival consists of 14 competitions.
In each competition 1 (one) winner who is awarded a prize “the Best work of competition” is defined.
In turn, each competition consists of competitive categories (nominations). In each competitive category prize-winners ("gold", "silver", "bronze") are defined, and also finalists of competition ("short list") are defined.
In each category there can be no more than 2 (two) "gold", 2 (two) "silver" and 3 (three) "bronze" prize-winners. The quantity of finalists is not limited. The jury has the right not to award prize-winning places in case of discrepancy of works to estimation criteria.
Under the jury decision in each separate case special prizes of competition can be handed over.
Following the results of all competitions of the official program of Festival the Chairman of jury after consultations with other members of creative jury defines the best advertising work of Festival by which the Festival Grand prix is awarded.
The work, suggested for Grand prix of Festival, should not coincide with the Best work of competition.
Following the results of the Festival competitive program the rating of participants with charge of points for Festival awards is made.
The rank “the Best agency of Festival” is appropriated to the participant who has taken the first place in the rating. A victory, a prize-winning place, becoming a finalist or a special prize of jury (attention! This information does not concern special prizes from partners and sponsors) brings to the participant the following points*:
"Finalists" of the competitions:
Festival Grand prix – 15 points.
In each competition 1 (one) winner who is awarded a prize “the Best work of competition” is defined.
In turn, each competition consists of competitive categories (nominations). In each competitive category prize-winners ("gold", "silver", "bronze") are defined, and also finalists of competition ("short list") are defined.
In each category there can be no more than 2 (two) "gold", 2 (two) "silver" and 3 (three) "bronze" prize-winners. The quantity of finalists is not limited. The jury has the right not to award prize-winning places in case of discrepancy of works to estimation criteria.
Under the jury decision in each separate case special prizes of competition can be handed over.
Following the results of all competitions of the official program of Festival the Chairman of jury after consultations with other members of creative jury defines the best advertising work of Festival by which the Festival Grand prix is awarded.
The work, suggested for Grand prix of Festival, should not coincide with the Best work of competition.
Following the results of the Festival competitive program the rating of participants with charge of points for Festival awards is made.
The rank “the Best agency of Festival” is appropriated to the participant who has taken the first place in the rating. A victory, a prize-winning place, becoming a finalist or a special prize of jury (attention! This information does not concern special prizes from partners and sponsors) brings to the participant the following points*:
"Finalists" of the competitions:
- A. Film, B. Press, C. Outdoor, E. Film Craft, F. Press Craft, J. Interactive, K. Media projects, L. PR projects, M. Marketing Services projects, N. Advertising Campaigns – 2 points.
- D. Radio, G. Radio Craft, H. Communication Design, I. Graphic Design, and also special prizes of jury – 1 point.
- A. Film, B. Press, C. Outdoor, E. Film Craft, F. Press Craft, J. Interactive, K. Media projects, L. PR projects, M. Marketing Services projects – 4 points.
- N. Advertising campaigns – 5 points.
- D. Radio, G. Radio Craft, H. Communication Design, I. Graphic Design – 3 points.
- A. Film, B. Press, C. Outdoor, E. Film Craft, F. Press Craft, J. Interactive, K. Media projects, L. PR projects, M. Marketing Services projects – 6 points.
- N. Advertising campaigns – 7 points.
- D. Radio, G. Radio Craft, H. Communication Design, I. Graphic Design – 5 points.
- A. Film, B. Press, C. Outdoor, E. Film Craft, F. Press Craft, J. Interactive, K. Media projects, L. PR projects, M. Marketing Services projects – 8 points.
- N. Advertising campaigns – 10 points.
- D. Radio, G. Radio Craft, H. Communication Design, I. Graphic Design – 7 points.
"The best work" of competitions:
- A. Film, B. Press, C. Outdoor, E. Film Craft, F. Press Craft, J. Interactive, K. Media projects, L. PR projects, M. Marketing Services projects - 10 points.
- N. Advertising campaigns – 12 points.
- D. Radio, G. Radio Craft, H. Communication Design, I. Graphic Design – 8 points.
Festival Grand prix – 15 points.
