9:00
-
15:00 

Accreditation of participants. The exhibition of entries in the lobby of the Cinema House

Time

Red Hall

10:30
-
11:45

After Amsterdam, The Hague, Cannes and Kaiserslautern, Upload Cinema comes to Kiev. Upload Cinema is a film club that takes the best web films to the big screen. Each month, Upload Cinema presents inspiring and entertaining internet shorts around a certain theme (Visions of the Future, Saved by YouTube, The Art of Webcam etc). Videos are submitted by club members, the best of them are selected by an editorial team and screened at movie theatres in the Netherlands and abroad. In Kiev, we will show you "Messing with the Brand" - one of the best programmes of Upload Cinema, screened on the Cannes Lions festival last summer. The subject of "Messing with the Brand" is unauthorized, banned and spoof advertising, After the screening, you will better understand how ads become viral and how online videos can become advertising.

The seminar is led by Serge Fenenko, director of interactive marketing agency Novocortex, Netherlands

12:00
-
13:00

The blending domains: TV, Gaming, Advertising & Online

Bas van Berkestijn, founder of Woedend!, Amsterdam

The consumption of television will change drasticly and the movie-and tv industry is slowly adapting this in their concepts. In this talk Bas will show examples and cases in which gaming and television are completely embedded or how - for example - a tv-format can turn into a game-format and vice versa. And how the creative industry can play their part. This session should merely be seen as an inspiration to look beyond the borders of digital vs. analog or online vs offline. 
 

13:15
-
14:15

The beginning of the new era. Lecture on the death of existing brands

Andrew Amlinsky, owner and creative director of Amlinsky - Creative Strategies, member of the jury of advertising craft, Moscow

14:30
-
15:30

«1+1 = 11»

Authors Workshop of the head of Graphic design jury Vladimir Chaika, graphic designer, academician of the Academy of Graphic Design, Moscow

15:45
-
17:00

Think bold! What can we learn from the best advertising campaigns in the world?

Frank Dopheide, Chairman of Creative Jury of KIAF, managing director of Grey Germany

XI KIAF Awards Ceremony 

Blue Hall
 

10:00
-
12:00

Conference of the Ukrainian Association of PR (UAPR)

12:15
-
13:00

Presentation of the Moscow International Advertising Festival, Elena Naryshkina, CEO of MIAF, Moscow

13:15
-
14:15

EPICA Awards. Best from the festival

14:30
-
15:30

Think in new ways. Action on new lines. Effectiveness and efficiency of BTL in the present conditions

Speakers:

• Irina Mikhailova, publishing director of the journals "Favorite Villa", "Nice apartment," "Private House";
• Patturi Alexander, marketing manager of the magazine "only";
• Ella Zaloznaya, PR manager of TM Biocon

15:45
-
16:45

Features of media planning on the Internet. Correct statement of the problems in media planning. Proper use of the tools of Internet advertising as the key to achieving your advertising goals. Discussion on the topic: "What comes first: creative or media?"

Paul Masenzhnik - Managing Partner of interactive agency QMEDIA, Israel

17:00
-
17:45

18:00
-
19:00

Light blue lounge 

11:00
-
13:00

11-00 - 13-00 Round table of the All-Ukrainian Advertising Coalition, dedicated to the legal regulation of advertising

13:00
-
14:00

Foie Gras in advertising sauce. Know How at the advertising kitchen

Jeanne Ponomarenko, new business director PromoProstir, Ukraine

14:00
-
15:00

Roundtable conducts Internet Advertising Association of Ukraine

15:00
-
17:00

Ukrainian Television Market - a unified platform for advertising on TV channels of special interest. Workshop

22:00 - VIVA GALA PARTY

Disco Radio Hall

The final party of the Festival Stars in advertising. Organizers: VIVA! and Gala Radio