N-1. Integrated advertising campaign using two or more different communication channels 

N-2. Advertising campaign using one media.

Entry to category N-1 must be given in the form:

• Presentation Image in JPEG format, 72 dpi, RGB; the longest side of the ad must be at least 1200 pixels 
  This image is a summary of your entry and must be on one page. It should present key presentation elements in English language and exhibit some key visuals. This presentation image will not be presented to the jury. 
  
  File must be named as the entry title.
  
  
• MPEG-2 *.mpg, *.mpeg ", encoded at 8 megabits per second, dimension 720 x 576 pixels
  Only files with .mpeg or .mpg extensions and with the right properties will be accepted.
  Maximum length of video or presentation is 5 minute
  
  This video presentation of your entry should contain all key elements to best explain the campaign and a simple, clear commentary in English summarizing your entry. If the campaign includes media solutions for TV, press radio etc., they should be included in the presentation.
  
  This video-presentation will be presented to the jury. 
  

Entries to category N-2 must be given under technical requirements of appropriate category (TV, print, radio etc). Elements’ common quantity (spots, models etc) in one advertising series can’t be more than seven.

TV series must be under next technical requirements:

in MPEG2 only,   *.mpg, *.mpeg ", (data stream (b.r.) – no less than 8 Mb/sec, shot size - 720 x 576)
These files must be indicated: contest category, entry. 

Print series must be given in form of colour A4 prints

there has to be an e-version of the entry in *.jpg files, 72dpi, RGB, horizontal side can’t be more than 1200 pixels 

Audio series must be under technical requirements for audio file: MP3, 48 kHz, 192 kbps 

Files, executed under this requirement, are loaded on e-Disk of the Festival after filling the competitive request.
A request for the access receipt is sent directly from the Festival site 

Dead-line

- of applications’ registration is April 22, 2011
- entries’ presenting is April 29, 2011