Attention! The program can be changed. Watch for updates on the Festival web-site
9:00 |
Accreditation of the participants. The exhibition of entries in the lobby of the Cinema House |
Time |
Red Hall |
10:30 |
"Presentation consumption": who and why consumpts for the show?
Julia Masienko, Deputy Director of InMind, Kiev |
11:30 |
The Day of Brand Manager
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Program:
- Branding. Past and future. Branding before, during and after the crisis Oleg Beriev, President of the jury of Communication Design of KIAF, co-president of ABCR, CEO of branding agency Mildberry, Moscow - Innovation and Branding - critical advantages in business. The development of traditional markets in the face of rising competition. Global trends in consumer branding. Crisis correction
Alexei Andreev, co-president of ABCR, president of branding agency Depot WPF, Moscow - Thoughts about branding. Good, bad and useless Drew Smith, founder and director of branding agency Lumen, Milan, Italy
- The logic of delusion. Infantilism of perception - the reason for the success of brand communications. The development of multimedia technology and professional communication techniques lead to the total infantilization of culture including the culture of consumption. This process is swift. How to successfully develop the brand in this new communications environment? Dmitry Pyorishkov, a member of the Board of ABCR, creative director of Direct Design Visual Branding, Leonid Feigin, creative director of Direct Design Visual Branding, Moscow
Brand: Intimate Talk or Combination of Alcohol with Water and Reason Sergey Inozemtsev, executive director of branding agency Clever, member of ABCR; Benimana Benjamin, creative director of branding agency Clever - Rebranding of the crisis. Or not everything is bad, that crisis is
Alexey Fadeev, creative director of branding agency Depot WPF, Moscow - Naming 2.0: how the brand name may live in the advertising, packaging and social media Andrew Purtov, CEO of branding company ArtGraphics.ru, publisher and chief editor of Identity, Moscow
Special guest Beau McClellann, founder and owner of Beau McClellan Design. One of the world's most renowned light designers Draft REFLECTIVE FLOW (The making of Beau McClellan's REFLECTIVE FLOW - the largest chandelier in the world!) |
Time |
Blue Room |
10:00 |
Review of current consumer trends in Ukraine
Mikhail Chernyak, creative agency THINK! McCann Erickson |
10:30 |
Trends in marketing and advertising 2010 - 2011
The report has been prepared on the basis of the annual study of trends by trend watching agency InTrends. Research includes: Sergey Kuzmenko, senior trend watcher InTrends, will present the key Ukrainian trends in marketing and advertising, and demonstrate the most successful case studies on the use of trends. |
11:30 |
Branding in an era of change
Vadim Pustotin, director of brand consulting company "Sledopyt", Kiev |
12:45 |
Internet as a free media in advertising campaigns Vitaly Kokoschko, director and owner of the agency Kinograf, Kiev |
14:00 |
"Gloss, money and social responsibility. How to combine incongruous." Nomination "Viva! Most Beautiful" as an example of synergies between the commercial and social components.
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15:15 |
Roundtable under the auspices of the Ukrainian PR-Alliance "New Media and Traditional PR: vs or together"?
New media: what, when and why? (basic types, the feasibility of application) Moderator: vice-president of UPRA Valery Kureiko
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17:30 |
Presentation of the international advertising festival Golden Drum & International Advertising CUP, Aleš Pavlin, Slovenia
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Time |
Light blue lounge |
10:00 |
Features of Indoor-mediums Jaroslav Honchar, President of the Ukrainian Association of Indoor Media |
11:00 |
Event - pr spice or meal?
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13:30 |
The association of young advertisers of Ukraine: what will the young generation tell? Roundtable is lead by Professor E. Romat, chairman of the Union of Advertisers of Ukraine |
15:00 |
Editorials of magazines as creative agencies: the pros and cons. Debating club Organizer - LQ Attention! Entrance to this event requires additional accreditation from the organizers of the debate |
19:30 - buses depart from the Cinema House |