9:00
-
19:00 

Accreditation of the participants. The exhibition of entries in the lobby of the Cinema House

Time

Red Hall 

10:30
-
11:30

"Presentation consumption": who and why consumpts for the show?

Julia Masienko, Deputy Director of InMind, Kiev

11:30
-
18:30

 The Day of Brand Manager
Special program for the Association of Branding Companies Russia (ABCR) "Effective branding. Crisis correction "

- Branding. Past and future. Branding before, during and after the crisis

Oleg Beriev, President of the jury of Communication Design of KIAF, co-president of ABCR, CEO of branding agency Mildberry, Moscow

- Innovation and Branding - critical advantages in business. The development of traditional markets in the face of rising competition. Global trends in consumer branding. Crisis correction

Alexei Andreev, co-president of ABCR, president of branding agency Depot WPF, Moscow

 - Thoughts about branding. Good, bad and useless

Drew Smith, founder and director of branding agency Lumen, Milan, Italy

- The logic of delusion. Infantilism of perception - the reason for the success of brand communications. The development of multimedia technology and professional communication techniques lead to the total infantilization of culture including the culture of consumption. This process is swift. How to successfully develop the brand in this new communications environment?

Dmitry Pyorishkov, a member of the Board of ABCR, creative director of Direct Design Visual Branding, Leonid Feigin, creative director of Direct Design Visual Branding, Moscow

Brand: Intimate Talk or Combination of Alcohol with Water and Reason 

Sergey Inozemtsev, executive director of branding agency Clever, member of ABCR; Benimana Benjamin, creative director of branding agency Clever

 - Rebranding of the crisis. Or not everything is bad, that crisis is

Alexey Fadeev, creative director of branding agency Depot WPF, Moscow

 - Naming 2.0: how the brand name may live in the advertising, packaging and social media

Andrew Purtov, CEO of branding company ArtGraphics.ru, publisher and chief editor of Identity, Moscow

Special guest 

Beau McClellann, founder and owner of Beau McClellan Design. One of the world's most renowned light designers

Draft REFLECTIVE FLOW (The making of Beau McClellan's REFLECTIVE FLOW - the largest chandelier in the world!)

Blue Room 

10:00
-
10:30

Review of current consumer trends in Ukraine

10:30
-
11:15

Trends in marketing and advertising 2010 - 2011

The report has been prepared on the basis of the annual study of trends by trend watching agency InTrends. Research includes:
- interview with experts in the field of marketing and advertising
- research the behavior of trendsetters
- study cases from InTrends partners - global international network of Youth Research Partners (YRP).

Sergey Kuzmenko, senior trend watcher InTrends, will present the key Ukrainian trends in marketing and advertising, and demonstrate the most successful case studies on the use of trends.

11:30
-
12:30

Branding in an era of change

Vadim Pustotin, director of brand consulting company "Sledopyt", Kiev

Over the last fifteen years, much has changed in the life of companies and in people's lives. Much has changed, and much continues to change. There is already the first valuable experience of brand management in a changing economic conditions. What are the major changes in purchasing behavior that can not be ignored? What and why is right now for the brands - to attack competitors or to defend? How do they feel the company, which until the crisis was minimal to promote their brands, or vice versa - those that have strong brands? What would the consumer be prepared to accept in the near future, and what compromises he would not make? How to optimize brands in modern conditions, as far as the methods of developing brands that were good before, now fit? When to replace the external branding on the internal?
There are many questions - easy answers less. But there are ideas, thoughts, conclusions to help themselves to think and decide what to do now with the brand. Everything valuable about branding in a time of change - in this master-class.

12:45
-
13:45

Internet as a free media in advertising campaigns

Vitaly Kokoschko, director and owner of the agency Kinograf, Kiev 

14:00
-
15:00

"Gloss, money and social responsibility. How to combine incongruous." Nomination "Viva! Most Beautiful" as an example of synergies between the commercial and social components.

15:15
-
17:15

Roundtable under the auspices of the Ukrainian PR-Alliance "New Media and Traditional PR: vs or together"?

New media: what, when and why? (basic types, the feasibility of application)
Promoting online and offline for B2B and B2C markets: pros and cons
"Traditional» PR: where the force is?
Essential: the role of PR-activities in a complex of promotion
Why did the PR-agencies rush online?
When will the offline die?
Is there life behind nicks and accounts? (Problems of authenticity in social networks and forums)
Challenges in measuring the effectiveness of online PR
Virtual profits? The budgets for communications in new media
Mechanisms for the effective promotion and interpenetrating of online and offline promotion forms

Moderator: vice-president of UPRA Valery Kureiko

17:30
-
19:00

Presentation of the international advertising festival Golden Drum & International Advertising CUP, Aleš Pavlin, Slovenia

Light blue lounge 

10:00
-
10:50

Features of Indoor-mediums

Jaroslav Honchar, President of the Ukrainian Association of Indoor Media

11:00
-
13:00

Event - pr spice or meal?
Talk Show of the Association of eventors of Ukraine

13:30
-
14:30

The association of young advertisers of Ukraine: what will the young generation tell?

Roundtable is lead by Professor E. Romat, chairman of the Union of Advertisers of Ukraine

15:00
-
17:00

Editorials of magazines as creative agencies: the pros and cons. Debating club

Organizer -  LQ

Attention! Entrance to this event requires additional accreditation from the organizers of the debate

19:30 - buses depart from the Cinema House


20:30 - Awards 2010 of International Festival Eventarizatsiya, equestrian club "Magnate"