J. Interactive
Contest's Partner

Contest categories

J-1. Commercial websites: corporate & promotional websites, information resources, service projects & self-promotion

J-2. Non-commercial websites: entertainment, culture, humanities, ecology and charity websites 

J-3. Banners (JPEG, GIF, Flash, Rich Media etc) 

J-4. Online campaigns: integrated use of websites, banners, games, online PR, e-mail actions, viral films and social media (weblogs, social communities etc). Note that your campaign should consist of at least 2 different online instruments (for example, a banner and a website, or a viral and a PR action in social media etc)

J-5. Mobile ads: games and applications for mobile phones and smartphones, mobile films, ringtones etc

J-6. Virals: viral videos, viral e-mails incl. e-cards and other ads that encourage viewers to send an advertising message to their friends. Note that you need to provide the jury with statistics proving that your video or e-mail had a viral effect, and to submit a link to a video sharing site (such as YouTube or Vimeo) with your video

J-7. Games: online and mobile games created for an advertiser

J-8. Other interactive ads: interactive tools such as widgets and offline interactive installations, augmented reality, branded content and any innovative advertising solutions that cannot be entered in other Interactive categories.

Entries technical requirements

Please submit your entry as an URL leading directly to your entry. This URL should be entered in our online entry form. Please, note that the jury will judge your entry by clicking on the submitted URL.  

Categories J-1, J-2 - Websites 

The submitted URL should lead directly to the website participating in the competition.

You should also upload a screenshot of the website’s main page (.jpg format, max. 1000 px wide). The screenshots can be uploaded via our online entry form 

Category J-3 - Banners

Please, submit an URL leading to a web page containing your banner. This page may include a short explanation of the objectives set by an advertiser and your solution. Each entry should contain one execution of your banner in its best size (e.g. 338x280, 468x60, 120x600 px or other sizes).

You should also upload a screenshot of the banner (.jpg format, max. 1000 px wide). The screenshots can be uploaded via our online entry form 

Category J-4 - Online campaigns 

Online advertising campaigns must consist of two or more different elements, such as a website, a banner, a game, search engine marketing, e-mail marketing, on-line PR actions etc. Please, submit an URL leading to a web page containing information on your campaign. On this page, you should describe objectives and results of the campaign (e.g. a number of unique visitors, time spent on the website, click-through ratios of your banners, conversion rates of your e-mail actions etc.) You may include links to various elements of your campaign.

You should also upload a screenshot of your web page or of the best campaign element (e.g. a game or a banner). This screenshot should be in sizes: *.jpg format, max. 1000 px wide. The screenshots can be uploaded via our online entry form. 

Category J-5 - Mobile campaigns 

Please, submit an URL leading to a web page containing information on your mobile campaign. On this page, you should describe campaign objectives and its results. You may include screenshots of various elements of your campaign (e.g. a WAP site, a mobile game, a mobile application, a viral film, wallpaper etc.)

You should also upload a screenshot of your web page or of the best campaign element (e.g. a mobile game or wallpaper). This screenshot should be in one sizes: .jpg format, max. 1000 px wide. The screenshots can be uploaded via our online entry form. 
The cost of participation

01 - 31.03.201101 - 22.04.2011
The cost of one entry 65 EUR 80 EUR

Dead-line

- of applications’ registration and entries’ presenting is April 22, 2011

Registration
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Mobile operator of Festival


Design Concept

Organizer awarding ceremony


Partner of nomination "Stars in advertising"


Partner of Contest "Interactive advertising"

Packing Design nomination partner


Promotional agency


BTL agency


PR agency


Stands of KIAF 11


Packages of KIAF 11


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Voting system

Printing partner

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Prizes of KIAF 11

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