On May 28 Ukrainian association public relations (UAPR) will organize special KIAF's session "Online communication -rules of the game". 
Moderator: Oksana Hoshva, director agency Hoshva PR, member of the board UAPR

Today main trend in Ukrainian Internet is mass appearance Ukrainian companies in online sphere.  Everybody wants to go online, but nobody knows how to do it. That's why  members of UAPR will discuss rules and standards PR strategy online.

Session program
10.00-11.00 PR project cases
Online-communication. Microsoft Ukraine experience. Yaryna Kluchkovska, PR director, Microsoft Ukraine, member of the board UAPR
HTC Android Developers Contest - successful outsourcing online communication is possible.   Ekateryna Kholodylo, Pavlo Pedenko, Digital PR Practice, HOSHVA PR.
Kotex - creating loyal audience without  direct online advertising. Oksana Zavoyko, director, digital marketing agency Prodigi.

11.00-12.00  Discussion ‘Crisis by own hands - reputation risks online"
Moderator: Volodymyr Dehtyarev, general director, PR agency Starget, member of the board UAPR
Main topics:
Online: thunders or new opportunities?
Payment blogging: is it effective?
Online corporative policy for employees
 Ghost blogging:  is it ethical or not?
Participants:
Kateryna Zasukha (JTI)
Olga Vaganova (Kwendi)
Arthur Orudzhaliev (AIN)
Yaryna Kluchkovska (Microsoft Ukraine)
Oksana Zavoyko (Prodigi)
Oksana Hoshva (HOSHVA PR)