According KIAF's rules evaluation in PR, Media, Marketing Services Projects and Advertising Campaigns categories pass in two steps. At first step, which lasts about 7 days - since 13th to 20th May, all jury members works independently and evaluation work has been exhibited in the code - "yes" or "no" . All individual reports are sent to the KIAF's organizing committee, which summarizes all evaluation and generates a consolidated report.

At second step of evaluation, which will begin on May, 25, all jury members are working with the consolidated protocols.
26th of May, in the first day of KIAF will be public presentation of some projects and campaigns. As time allotted for presentation is limited, the organizing committee selects only a small part of the projects submitted for the festival.  As usually, for public presentation selects campaign which received the highest number of votes. Of course, list of campaigns to be invited to a public presentation is not equal to the list of finalists. Public presentation set up, on one hand, for introducing visitors of the festival with some interesting ad campaigns and on the other hand, to induce the opinion of the jury in one direction or another. 

This year KIAF's organizing committee do not publish list of works that have passed pre-selection. We publish list of entries and participants which are selected by the KIAF's organizing committee for public presentation.

Attend to that this list is not a definitive list of finalists! 

• Presentation of the Projects of marketing services

May, 26, 10:00 - 12:00,  Blue Hall

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

М-1-3 "Come and get your money", BTL & Event Agency "TDI Promo Event", Minsk

М-1-11 Art sells, PR квадрат, Minsk

М-2-6 TubeArt by Arseniy Mizhenskiy,  "PARTYSONS", Kyiv

М-4-7 Mend your sails while the weather is fine, Talan Group, Kyiv

M-4-11 Paparazzi in the city,  Voskhod, Ekaterinburg

M-5-1 Sony Ericsson: Entertainment Unlimited, Ark Connect, Moscow

M-5-5 CanCamera, Leo Burnett Moscow

M-5-6 INSIDE THE HEAD, Leo Burnett Ukraine

• Presentation of the Media projects

May, 26, 10-00 - 12-00,  Light blue lounge

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

K-3-5 Gone with the wind, Leo Burnett Moscow

K-2-5, K-3-7, K-5-6, K-6-4 Street Children, Leo Burnett Ukraine

K-2-6 Jacobs Tram Cafe, Starcom Ukraine

K-3-10 Endless Racing Game for iPhone», Novocortex, Netherlands

K-4-1 Steel Lion, BBDO Russia

K-1-1, K-6-7 Tuborg. ВІДЕО.FUN.І.Я, Media Direction Ukraine

K-6-11 Kseniya Sobchak. Crash, Kinograf

• Presentation of the PR projects

May, 26, 12-00 - 14-00,  Light blue lounge

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

L-1-4 «Mystery Journalist», PR kvadrat

L-1-6 «Christmas Miracles», SHARK MEDIA, Riga   

L-4-1 «You are worth a compliment!», ISD GROUP,  Kyiv

L-5-2 "Singing in the Shower" community, ISD GROUP,  Kyiv

L-4-4 ORDER A HOLIDAY FOR GIRLFRIEND,   TABASCO, Kyiv

L-1-9, L-5-7 HAD A DRINK? DON'T START UP!, ZAVOD,  Moscow

• Presentation of the Advertising campaigns

May, 26, 12-00 - 14-00,  Blue Hall

Each project has 15 minutes  for presentation and questions of the jury. Head of the Jury regulates the process and also invites contestants to the presentation.

N-1-1 «Superheroes», "PAPA" former "Robusto",  Moscow

N-1-10 "Wake up and...Oops!", Grey Moscow

N-1-20 «Your Corby Speaks For You», Leo Burnett Moscow

N-1-22 Street Children, Leo Burnett Ukraine

N-1-36 HAD A DRINK? DON'T START UP!, ZAVOD,  Moscow

N-1-37 «IKEA Catalogue/Living room », Инстинкт, Moscow

N-1-38 Kseniya Sobchak. Crash, Kinograf