New media and traditional PR: opponents or allies?
May 27, 2010 in the Kiev International Advertising Festival held a roundtable: "New Media and Traditional PR: vs or together?», devoted to the topical theme - the ratio of new and traditional methods of PR, their effectiveness for solving communication problems. Organizer - Ukrainian PR-Alliance (UPRA), with the support of the organizing committee of the festival.
For questions about the upcoming event is responsible Valeriy Kureiko, Vice President of Ukrainian PR-alliance, President of Publicity Group.
- Why the theme of the roundtable was chosen as this?
- The dynamic development of the information space dictates the new rules. Information, communication, contacts and even contracts - many moved to online. Not to be outdone by the latest trends, many companies rushed to the Internet and start a vigorous activity. But while, many of them did not have the desired effect, or even worse - have received some negative. Therefore, clarification of the feasibility and form of PR-promotion in the Internet is extremely important and topical. On the other hand, the so-called "traditional PR" is not going to sit tight, and it would be wrong to think that such a popular form of promotion as articles or PR-Event can be replaced by a discussion on the forums ... Therefore, for PR-specialists it is important to maintain an optimal balance between the «new» and «traditional» PR, especially in light of achieving marketing results.
- What questions do you plan to raise at the round table?
- This will be a variety of topical issues of concern to practitioners PR: promotion opportunities online for B2B and B2C market, the benefits of traditional forms of public relations, problems of measurement performance Internet PR, budgets for new media, and others. I think the discussion will be interesting, though this depends not only on the subject or the moderator, but also on the mood of the speakers, and the activity room. In any case, we will move the discussion back on track ...
- Who are the organizers invited as participants of the round table?
- The main speakers of the discussion will be attended by representatives of professional associations of PR-market, PR-agencies, information resources and research organizations, detailed information can be found at KIAF. But this is an open event, and we invite all participants to the roundtable discussion and debate. The opinion of each practice on such a topical issue as the use of new media can help to provide a more holistic picture.
The event will take place on May 27, 2010 in the Blue Hall of Cinema House (st. Saksaganskogo, 6). Beginning at 15:15.
Back to news list