InMind Company will present the traditional nomination called INTERNET-OPINION at Kyiv International Advertising Festival. In the context of the nomination the best festival commercials from "Social Advertising" contest will be chosen. Its choice is the result of the consumer online research in which survey participants watch the commercials and assess them by key parameters of social advertising.

The choice in INTERNET-OPINION nomination is made not by the expert panel but by the target audience of the commercials. The survey on which the evaluation is based is conducted on the representative sample of Ukrainian internet users which number grows in Ukraine quarterly. To obtain objective evaluation the survey participants will be offered all works delivered to the Festival under the category Social advertising.

The immediacy of the survey is gained by the means of its Opinion© Internet Panel which represents the internet audience of Ukraine. Online research techniques give an opportunity to each respondent to watch the commercials and provide their detailed evaluation. The research will include all spots from "Social Advertising" contest sent to the Festival. The results of the research will be announced after the announcement of the festival jury decision.

«We widely support surveys related to social projects included social advertising, - Olena Zhytnyk, InMind CMO comments. - One of the key aims of social advertisement is to make one thinks about the social problem and stimulate certain actions in the situation when consumer's world is oversaturated with informational flows and different commercial stimuli. The goal of our Nomination is to attract experts' and community attention to social advertisement which Ukrainian audience assesses as the best ones».

Information about the company

InMind Company, http://www.inmind.com.ua/ is the full-service research agency, the representative of Factum Group in Ukraine and the Group cofounder. InMind provides the full range of services in the area of marketing research and consulting: quantitative and qualitative research of markets, customers, products, mediaresearch as well as innovation analysis and research audit. The experts of InMind Company have more than 17 years of experience at Ukrainian research market.