Kiev International Advertising Festival managed to run the air its new promo movie. Without changing the tradition, the festival organizing committee this year again asked BITA. Advertising agency to develop the movie.

Svyatoslav Spector, creative director of BITA Advertising:

"In discussions with Maxim Lazebnik current problems of advertising business we were talking about the alarming results of recent labor market monitoring. They show a prestige fall of advertisers' profession in the country. Thus was born the brief, according to which we had to make an optimistic film about the bright future of national advertising and get back to the  profession its former glory of profitable and creative activity. And we have done this together with everyone who helped us - studio BeePlane films (production), mental dRive studio (color grading), Baker Street (sound) - ... and a great faith in advertising!
For believing in it and in us all - many thanks to partners and customers!
And good luck to the main advertising event of Ukraine - XI KIAF!"

Advertising agency B.I.T.A. Advertising

Creative director Svyatoslav Spector
Art director Svetlana Dennick

Production Studio BeePlane films

Directed by Max Ksenda
Operator Dmitry Bazhenov
Producer Alexander Volodarsky
Line producer Elena Kulish
Artist Julia Gracheva

Color grading mental dRive studio