"Letters and promoters are out-of-date decisions for progressive clients" - IAMI claims. Interactive digital mechanics is the only salvation for companies who want to be on top of the market.
On KIAF international Association of marketing initiatives will hold a conference "Marketing services. Conservatism VS new technologies", devoted to latest technology trends in interactive advertising. How to run communications with consumers? What new opportunities interactive reality will bring to advertising field? What technologies is it based on? IAMI experts will discuss this in the next lectures:
|
Lecture |
Speaker |
|
«Welcome to Phygital* Future!»
*Phygital = Physical + Digital
|
Oleg Bertush, CEO of network experiential marketing agency Momentum |
|
«Augmented reality in marketing services. Samsung Corby launch».
|
Tatyana Zaporozhets, account manager Full Contact |
|
«Why agencies that wouldn't change this year will leave market in 5 years?» |
Nikolay Hlopov, Head Trend spotting, IQ marketing, Moscow, Russia |
After conference a round table meeting "Conservative service - preserved novelty" will take place. Companies and agencies will discuss innovations in advertising, readiness of the market to them and other hot questions.
Unique opportunity to hear both agencies and companies will appear due to:
- Tatyana Rodnina, marketing director of «Slavytich», Carlsberg Group
- Alexandra Orda, Marketing Communications specialist «Kyivstar»
- Nikolay Hlopov, Head Trend spotting, IQ marketing, Moscow, Russia
- Ivetta Delikatnaya, Chief Talent Officer Atlantic Group
- Nataliya Boyarchuk, TMA Ukraine CEO
- Tatyana Popova, Media Expert/Havas Media CEO
- Vitalina Yashenko, ALL Motion CEO
Date: 26th of May,
Time: 14:30 - 17:45
Place: Red hall
Back to news list
