Participants of KIAF love not only good advertising, but good food. You can not even guess, but one of the reasons for the return to the Festival in the Cinema House is its close proximity to the Belgian beer cafe "BelleVue". During the Festival it is one of the most popular gathering places for creative parties, and the cafe's halls are filled with publicity, hotly debating their chances of winning, master-classes, and reports of their colleagues.

Friendship of the Festival and "BelleVue" this year is formalized - the organizing committee of KIAF and the restaurant chain Pees Boy Club represent new competition for creatives. The most creative and ambitious advertising agency will be able to participate in the design of the restaurant sets (branded paper napkin under the plate).

Thus, the condition of the case are:

Client - the chain of restaurants Pees Boy Club - was created for people, who have good taste, know a lot about good food and excellent Belgian beer, as well as they love and appreciate the quality of service.

The customer wants to use the restaurant as a set of advertisements to increase brand awareness among its target audience - lovers of good food and good beer.

Required:

    * Development of design of the restaurant sets napkins in A3 format (horizontal).
    * Required components of advertising - logo of the Pees Boy Club company, die with the logos of restaurant chain and logo of KIAF.

Theme design (optional):

   1. Ideas come with eating
   2. Designer should be well-fed

Entries are accepted at maxim.lazebnik@gmail.com in the form of *.JPG, 72 dpi, RGB, horizontal side not more than 1600 pixels.

Deadline for the papers is May, 17th, 2010.

The winner will be determined by joint decision of the representatives of Pees Boy Club, the executive directorate of All-Ukrainian Advertising Coalition, and members of the Design jury of KIAF (list of voters will be announced), and awarded at the closing ceremony of XI KIAF on May, 28th, 2010

On the observance of copyright. Bidder must guarantee the legal use of all images, photos, texts, etc. sent to the contest. All-Ukrainian Advertising Coalition, for its part, guarantees that the copyright of all participants should be rigidly observed. All the ideas sent to the contest will not be published or in any way distributed without the written permission of the authors.

And now, the main thing - the prize for the winner. In addition to the applause of participants of KIAF, a free accreditation to the Festival, as well as the admiration of visitors of the restaurants chain Pees Boy Club, the winner receives as a reward a 25% discount card and culinary bill for 3000 UAH. Second place gets 20% on the card and culinary bill for 2000 UAH. Third place gets 15% card and culinary bill for 1000 UAH.

PEES BOY CLUB is composed of the following restaurants:

    * Belgian beer cafe «Belle Vue»
    * Belgian beer cafe «Le Cosmopolite»
    * Forest beer club "Partizan"
    * Cafe «Beck's BeerLoft»
    * Sushi bar "7 Samurai"
    * Restaurant-bar "The Wall"
    * Hotel «Beerlogovo»
    * Beer cafe «Bon Voyage»
    *Beer cafe «Bon Vivant»
    * Sushi bar «Flying away fish»
    * Proletarian pub "At the lathe"

Appendix to the brief:

Specifications for the layout:

    * Files in the format: TIFF, PSD
    * First size: 426x303
    * Trimmed size: 420x297
    * CMYK color model
    * Maximum color depth: 270
    * Black text and dies: S-40%, M-40%, Y-40%, K-100%
    * Resolution: 300 DPI

Files: AI, EPS, CDR

Requirements are the same
+ Fonts converted to curves and provided links and fonts

Logos download: лого_1 , лого_2 , лого_3

Sample sets:  образец_1 , образец_2