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21-04-2010 10:35
International council of Media Jury at the 11 th KIAF

The Organizing Committee of the Kiev International Advertising Festival announced the staff of the Media jury. The works in the category "Media Projects" will be evaluated by media luminaries - representatives of 5 countries. Thus, in the frames of one jury at the 11 th KIAF will gather a real international council.

As has been already reported, the Briton Martyn Rattle will be a chairman of a jury/ Now he is currently at the post of Chief Client Officer of Aegis Media, and is responsible for all international and global team management of clients in the Carat and Vizeum.


The jury will also include:

 Rolandas Ragaliauskas, managing director of Media House / MediaEdge: CIA, Vilnius, Lithuania. 

13 years in Media agency business:

1997-2006 Key Account manager in Initiative/Via media agency (clients: L‘Oreal, Nestle, Pepsico, Peugeot, Bite GSM and etc.)

2006-2009 Managing director in Trendmark / Universal McCann

2009-..... Managing director in Media House / MediaEdge:CIA

Education: MA in Marketing, Vytautas Magnus University, Kaunas

Jury member:

Golden Hammer 2007 (International advertising festival, Riga)

Password 2008 (marketing conference, Vilnius)

 Khoren Beglaryan, managing director, AGB Nielsen MR, Yerevan, Armenia

Works on Armenia media market for more than 10 years, is the founder and chief producer of the Monarch TV company, member of the Advertising Committee of Armenia.

Lectures at Russo-Armenian (Slavonic) University (planning advertising campaigns on TV).

Since 2005 is the executive director of AGB Nielsen Media Research in Armenia.

 Christian Guinot, Managing Director, MEC Russia

44yo, French, 20 years spent in Media Business, always been driven by an unlimited curiosity, culture of results and a strong attraction for discovering new frontiers .

14 years based in France (Paris) managing National, then International Clients and businesses, mainly working for EuroRscg, Mediacom, and MPG.

Moved to the UK in 2004 to live and work in London for MEC EMEA Headquarter.

Went in Dec 07 to MEC Moscow for a 3 months assignment... then stayed there for 3 years!

 

1989-91 Account manager at RSCG in Paris.

1992-94 Account Director at Mediacom Paris

1995-97 Media Account Director at EuroRSCG Paris, specialized in International Clients management and development (key Client: Citroen automobiles)

1998-2004 Media Director, then Deputy General Manager at MPG Paris. Responsible for the PSA Group at the MPG Networks level (+ Havas affiliates) EMEA + Latam

2004-2007 Managing Partner at Mediaedge:cia in London in charge of global account development for DaimlerChrysler EMEA and Danone Worldwide

Since March 2007, Managing Director of MEC Russia.

Key performances to date in Moscow:

- Russian market Recma ranking for MEC Russia from 5th (2007) to 3rd (2009) - Forecast 2nd (2010)

- Agency Billings > 500 Mln$

- Latest key accounts won (Sandoz, H&M, Ikea, Danone, ...)

 Tatiana Popova, CEO Media Expert a part of Havas media, Kyiv, Ukraine

18 years of experience in advertising

Made her career from account executive to the owner of the advertising group MEX (MEX advertising agency, media agency Media Expert | HAVAS Media and Internet agency Internet Expert).
Worked at Gala radio, in the advertising agency "Blitz-Inform", in Bates Saatchi & Saatchi, in Media House (now Zenith Media) and Initiative Media.

Education: Bachelor of Kiev Economic University, specialist of the Institute of Investment Management, MBA of Kyiv Business School and Semford University (USA).

Board member of the All-Ukrainian Advertising Coalition since 2004 - is responsible for the HR Committee and relationships with advertisers.
IAMI Board member since 2008, the head of the Educational Committee since 2010.

Since 2005 teaches media planning and client service in the Institute of Advertising.

In 2007 MEX agency received its first short list (in the history of Ukraine) at Cannes Lions.

Clients with whom Tatiana worked: Auchan, BAT, BBH (Славутич, Львовское), Burda Media, Beiersdorf (Nivea), Dandy/Stimorol,  Energizer, Elko,  Enran, Farmak, Gala, Glaxo, Golden Foods, Hewlett Packard P&G, Hipp, IDV, Intergum, J&J, Kimberly-Clark, Kolo, Kyivstar, LG, Mattel, Merloni, MTS, Nestle, Novy Zir, Obolon, Paulig, Pernod Ricard,  PeopleNet, Reckitt Benckiser, Reebok,  Roche,  Samsung, Ukrsibbank, Unilever, UpJohn, Wellcom, ZIC

 Alla Malinovskaya, CEO Vivaki in Moldova, Kishinev, Moldova

Managing Partner of Vivaki in Moldova, submitted 2 media agencies ZenithOptimedia and Starcom, and the agency of on-line & digital technologies Zed Digital.

14 years in advertising. She has evolved from an advertising agent of the local radio station in 1996 to Managing Partner Vivaki since 2009.  Discovered marketing and advertising, studying on the 3-grade of Medical University, thanks to the Regional Manager of the American company MetroMedia Technologies, who managed to convince that the lack of economic education at that time can not be an obstacle to work in marketing for a person who is a marketing person, even if the one doen't realize it yet.

From 1996 to 2009 worked as a marketing manager in the representative office of the American telecommunications company Metromedia Technologies, as Director of a local advertising agency "Sun Inform", tried herself in TV seller business with a company MediArts in Moldova.

Since 2005 lead newly opened ZenithOptimedia agency in Moldova.

The first memorable experience in advertising - personally designed and implemented in 1998, unique communications projects for the Discovery Channel and MTV in Moldova, that had wide publicity and commercial success. In today's successful record list - experience in developing and implementing media projects for such clients as Nestle, Kraft, Samsung, WU, HP, Moldcell, Mobias Banc. Glorinal, Evyap and others.

This is her first experience of judging in the International Festival, but she hopes - not the last one.

 



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