Association of branding companies of Russia for the first time in history of KIAF formed the jury of the Design of marketing communications competition. Evaluation of the works will be held by the professionals in the field of design, advertising and branding from Russia, Ukraine, Georgia, Italy and Portugal. Chairman of the jury will be Oleg Beriev, members of the jury: Leonid Feigin, Alexey Fadeev, Nikolay Kovalenko, Levan Koberidze, Drew Smith, Beau McCleallan.

During the Festival ABCR will hold a conference called "Effective branding. Crisis correction ".

Oleg Beriev, chairman of the jury of KIAF 2010, co-president of the Association of branding companies of Russia, general director of branding agency Mildberry Brand Building Solutions:

"I look forward to the festival of bright ideas, fresh approaches and new friends. A good year, or, rather, successful start of the year: a lot of hope and positive signals. The crisis seems to be over, even if it's just spring ... The president of Ukraine is new, so we want everything to be different. It's cool, when the largest Ukrainian Festival trusts the Russian Association of Branding Companies to form a jury and hold a day dedicated to branding. Many thanks to Maxim for the trust and beautiful gesture. Here is the right signal to politicians, businessmen and common people - it's time to live harmoniously! Do you think these words contain a lot of pathos? And what if I believe it?

Actually the idea of an international jury comes from there. Russians, Ukrainians ... Georgians should be mandatory! And a Canadian living in Italy, and the Scotsman, based in Portugal.

Here's an international jury and all its members are super professional. It should be interesting. We will judge fairly, but subjective. And share ideas and learn from each other. I love to learn. I am glad that the whole Festival day will be devoted to branding. I'd like to see a lot of Ukrainian colleagues.

Program of the Branding Day contain the "crisis" word, but it is not crisis, it's anti-crisis, it is about the hopes and prospects. I look forward and hope for good performance. I have my own criteria of success speeches - they should inspire me to something new. And if we make the eyes glow in the hall, the conference will succeed! "

Maxim Lazebnik, Executive Director of the All-Ukrainian Advertising Coalition, general producer of the Kiev International Advertising Festival, Chief editor of a leading portal for advertising, marketing and PR in Ukraine - http://www.sostav.ua/:

"Branding is playing an increasing role in modern communications with the consumer. The main problem is that most so-called brand managers weakly imagine how to build brand communications with the audience effectively. It is therefore particularly pleasing that ABCR will gather during the Day of branding at the Kiev International Advertising Festival  the best practitioners of the industry, the name of each of whom is rightly a byword for the younger generation of Russian and Ukrainian designers and brand managers. Also, for the first time in history of KIAF the jury body of the Design of marketing communications competition has been formed by ABCR".

Leonid Feigin, creative director of Direct Design Visual Branding, member of the Russian Union of Designers:

"When so many active people meet, they usually talk about anything other than a profession. But it is absolutely clear what is happening in the market, the general mood and condition. Therefore, such meetings are invaluable.

Nowadays many people have access to information and these people do not want to work with the information, they want to have fun. Therefore, many professionals are working diligently to make the information easy and not boring, exciting and impressive. As a result, today's audiences are addicted to sweets and chocolate. At the same time, the trend to an even greater simplification and emotional communication is finite and can not handle all the tasks of the market.

How to talk to people that are accustomed to be entertained? There is probably only one answer - involving them in making branding. How? This topic excites us very much, and promises many discoveries and inspiring cornering. On this we shall speak during the Kiev Festival".

Alexei Andreyev, Chairman of the jury of KIAF 2009, co-president of the Association of branding companies of Russia, president of the branding agency Depot WPF:

"Friends, our Association (ABCR) is just slightly older than one year. It is still early to talk about global progress in the formation of branding market and standardization of services. We are on the road. Our positioning - "Roundtable of the branding leaders" - is successfully incarnated. I am very pleased and inspired with this fact.
Cooperation with KIAF is an honor for us. The Ukrainian market is developing rapidly, and I'm sure, the "troopers" of ABCR will be very helpful. With regard to the jury-2010: I urge my colleagues, the remarkable and charismatic pros, to look to us - the jury-2009! Be kinder, lads! Victory at the festival is not just the moment of truth, but also a great motivation for participants. Do not skimp on the bronze, silver and gold! "