The Organizing Committee of the Kiev International Advertising Festival has formed a 3-day program of one of the most significant events in the Ukrainian advertising and communications industry.

Traditionally, in the seminary program will cover the widest range of media and non-media advertising communications. The best specialists of their spheres will hold unique master-classes, they will share the secrets of success and tell about the trend of coming years. Roundtables, seminars, reports and presentations of advertising gurus will be organically combined with the demonstration of the best examples of advertising - the winners of prestigious international festivals. Traditionally at the end of each busy and useful day participants and guests will rest at incendiary parties.

Particular attention in this year festival organizers will pay for the openness of the formation of short-list in the Film contest. Thus, during the first festival day - 26 May - all the guests and participants KIAF may personally be present at the formation of short-list of the Creative jury. Also, anyone can enjoy a presentation of works in contests Advertising Campaigns, Marketing services projects, Media Projects and PR projects.

On the first day of the 11-KIAF there will be one more significant event - a meeting best creators of Ukraine from the Club Art Directors Ukraine (ADC * UA), participants will get will be certificates and club paraphernalia.

Seminars and workshops on May 26 will be useful to everyone without exception: the rapid development of digital technology is pushing for a "global network" more and more companies, on the other hand marketers constantly looking for unconventional moves and ways of proceeding. That is why it is worth to attend a conference of the International Association of marketing initiatives and listen to Paul Masenzhnik with his report on the peculiarities of the Internet media planning, learn from Alexey Chuksin how to find customers and not lose money on the internet, as well as to listen to the speech of  Vadim Pustotin and Irina Semchenko? Where they will tell why internet Portal UKR.NET is attacking Google. Moreover, all those who failed last year to attend personally the festival in Cannes, can get acquainted with its winners at Cannes Lions presentation from Irina Kuznetsova.

The second day KIAF prepares even more surprises! For the first time in the history of Ukrainian advertising festivals in the 11-m KIAF there will be a "Day of brand manager" - a special program from the Association of Branding Companies of Russia (ABCR). The stars of Russian and international design and branding Oleg Beriev, Drew Smith, Alex Andreyev, Andrei Purtov, Dmitry Perishkov, Leonid Feigin, Alexey Fadeev, and special guest Bo MakKlillan will share the secrets of successful branding, design and naming.

Also as part of the seminary program Julia Masienko will tell about trends in marketing and advertising in 2010 - 2011. Undoubtedly, the seminar program from the Association of Eventors of Ukraine will be interesting, a roundtable on the pros and cons of new technologies and traditional Internet PR and PR-techniques, a discussion club from the LQ magazine  about glossy magazines editors' role as creative agencies. This day, Vitaly Kokoshko will share his vision of the Internet as a free media in advertising campaigns, Vadim Pustotin will talk about branding in an era of change, and the Union of Young advertisers Ukraine will discuss problems, aspirations and hopes of the young generation of creators.

The last day of the 11-KIAF prepares rich and interesting seminar program. This day, the world famous designer Vladimir Chaika will hold his author seminar. Andrew Amlinsky will read the lecture about the death of existing brands, and Frank Dopheide will show the examples, what we can learn from the best advertising campaigns in the world. In addition, All-Ukrainian Advertising Coalition will hold a round table devoted to the legal regulation of advertising, and the Ukrainian Association of PR (UAPR) will hold its profile conferences.

And, of course, the final press conference of chairmen of the 11-KIAF jury, solemn and joyful awards ceremony and the unforgettable closing party of the festival "Stars in advertising" from VIVA! and Gala Radio.



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