Chairman of the creative jury  at 11-th Kyiv International Advertising Festival, managing director of Grey Germany Frank Dopgayde will hold a master class in the framework of seminar programme of the festival . "Think bold" - and you'll be a winner. This is what his statement will be. Frank will tell you what can we learn from the best advertising campaigns in the world.

The world is exploding in all aspects: Population. Shopping. Brands Advertising. Daily life speeds faster and faster. And the marketing director is sitting on a ticking bomb.

What is the answer from the world of communication? Why does Google work? What do the best campaigns in the world do differently?

They look for the question, not the answer. It's about more than product benefit.

People don't buy brands, they join them - A brand needs to show attitude, needs to involve the consumer, needs to be open for surprises, and doesn't depend on reality - The USP is dead, long live the UAP.

 So what is the GREY answer?

We don't think integrated. We think big and bold. - "An idea that is not dangerous is unworthy of being called an idea at all." (Oscar Wilde)"

Frank really knows what he is talking - he was the recipient of numerous awards: Cannes Lions, London International Advertising Festival, New York Advertising Festival, ADC New York; ADC Germany, Epica, Cresta, Clio, Montreux and many others. GREY Group is not only creative but also effective - this confirms the fact that for four consecutive years (from 2005 to 2008) GREY Group was recognized in the Euro Effies to be the best network of the year.
You are able to listen not only to Frank, But also to dozens gurus of advertising business only at the 11-th Kyiv International Advertising Festival, and only on 26-28 May at the House of Cinema. Recall that the reception of applications for participation in the festival lasts until April 23. More information on the terms of participation and accreditation can be found here.