Organizing Committee of KIAF adopted a decision - returned favorite dishes with lovely fish, symbol of the Festival.

That decision was prompted to the organizing committee by the permanent members of KIAF, that have accumulated the whole plate sets and have a strong desire to increase their collections.

"The idea of ‘Oscars' is not so bad - the creative contribution value of each nominee to the national advertising industry, shown by means of clear and unambiguous "fishing" manner. But this idea works only when there are several figurines - bronze, silver, gold, Grand Prix - the wider are the hands, the greater is contribution to advertising. And if the "Oscar" is only one, the idea does not work and everything looks pretty stupid. How these statues were not named - "Oscar, with an outstretched hand", "begging Oscar", somebody even tried to put something in those hands. I'm glad that the plates returned, it is stylish and unusual"- says Alexander Shevelevich, chairman of SMG-Kryn.

According to Maxim Lazebnik, executive producer of the festival, it is so pity for the organizing committee to refuse from Oscar-fisherman, but in the situation when most of the players of the advertising market treated this idea negatively, it was decided to return the festival dishes. "The festival is created for the participants and if they like blue-bordered plates more than the statues, the organizing committee will return plates with fish as prizes. Moreover, this year even silver and bronze KIAF awards will be in the form of dishes, rather than the traditional medals ", - said Maxim Lazebnik.

XI KIAF will be held on May 26-28, 2010 in the Cinema House. Kiev International Advertising Festival comprises 14 contests, which evaluate 10 different staffs of the jury. Applications for participation in the 11-th KIAF are accepted until  April 23, 2010.

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