This year, the partner of the Kiev International Advertising Festival, in particular in the contest "Design of marketing communications» (Communication Design), is the Association of branding companies of Russia. ABCR took part in the formation of the jury. In addition, all participants and visitors of the festival will have a surprise - a special seminar program from ABCR in the frames of the brand manager Day at 11-th KIAF.
Professionals, well-known not only in their own countries, but far beyond them, winners and winners of the most prestigious competitions and festivals of advertising will Assess the works in the "Communication Design" category. Oleg Beriev will be the head of jury, among the members of the jury will be Russians - Leonid Feigin and Alexey Fadeev, Georgian - Levan Koberidze, Italian - Drew Smith and our compatriot Nikolay Kovalenko.
About the achievements of each of them we can write a whole chapter in the development of global branding and design book. But we offer only a modest note about the contest judges, that, however, should be more than enough for even novice in industry and distant from the world of branding people to get an idea of the "stardom" of the jury.
Oleg Beriev - co-president of the Association of branded companies in Russia, founder, president and CEO of the international branding agency Mildberry. In 1990, having received higher mathematics education, changed his professional destiny and devoted himself to marketing. Way up from reseller small import-export company to director of advertising agency full cycle and vice president of marketing for a large holding, Oleg in 1999, created a branding agency Mildberry. Within two years of its activity Mildberry took a leading position in the field of brand design in Russia and CIS countries. In 2003 Mildberry first entered the European branding market, started to form partnerships with leading agencies in Europe, which enabled the company to significantly expand the geography of its services and to increase sharply in the creation, design and communication of brands. Today Mildberry - is an international branding agency with the offices in Moscow, London, Milan and Dubai, employing over 90 people and a list of clients, consisting of several dozens of international and national companies.
Drew Smith - founder and director of branding agency Lumen (Milan, Italy). Expert in the field of consumer branding and packaging design. He has more than 20 years of experience in developing creative projects for major companies such as SAB-Miller, Diageo, Ferrero, Japan Tobacco and Campari. Drew Smith was creative director at several European branding and design agencies, among them: FutureBrand, Robilant & Associates and Carré Noir. In 2003, in Milan, together with a specialist in corporate identity Pietro Rovatti, Drew founded the design consultancy Lumen, that quickly established a leading position in the Italian and European markets. Now the agency's office with a staff of more than 50 people work in Milan and London. Drew Smith is actively engaged in teaching in various educational institutions of Europe.
Leonid Feigin - co-owner and creative director of Studio Direct Design Visual Branding. Member of the Union of Designers of Russia, Academician of Russia Academy of Advertising, a member of the American Art Director's Club, a member of the Presidium of the Art Directors Club of Russia (ADCR). In 1986 graduated from the Moscow Academic Art College. In 1991. organized his own studio "Figa-design", and since 1993, Leonid Feigin and Dmitry Peryshkov - co-owners of Studio Direct Design Visual Branding. Leonid has many years of experience in design and branding. Winner of numerous awards: among them Epica, Golden Drum, Cardex, Communication Arts, MIAF, the Academy of Graphic Design, Moscow and Kiev International Advertising Festivals, American Art Directors Club, International Designers Network. Leonid's articles are published in professional collections around the world. Many works have repeatedly appeared in the international and domestic publications: HOW (Canada), Graphis, Epica Book, Communication Arts (USA), Creative Rreviu (United Kingdom) and others. Leonid is the leader of ArtDirection at the Academy of Communications - a new school in Moscow, established on the basis of advertising school Wordshop BBDO.
Alexey Fadeev - creative director of branding agency Depot WPF. Alexey Fadeev began his career as a photographer. Creative career began in 1990. In 1992, made a solo exhibition in Paris, then another in Dortmund. Chicago gallery of modern art acquired several works of Aleksey Fadeev. Many of his works were awarded prizes at various international forums: EFFIE, EPICA Awards, Golden Drum, Golden Hammer, etc.
Winner of the First National Prize of Russia Academy of advertising in the category "Best Art Direction". Since 1998 - permanent creative director Depot WPF Brand and Identity.
Nikolay Kovalenko - graphic designer. Numerous prize-winner, the winner and member of the jury of many international festivals, a member of the Designers Union of Ukraine, a member of the Association of Graphic Designers "4-th Block", a member of the Art Director's Club of Ukraine - ADC * UA. In 2003 he founded the design studio DNA. For a long time worked as head of design-group in Adventa Lowe. Among the awards - Graphis (New York), KIAF, Good 50x70 (Milan), International Poster Biennale in Warsaw (Poland), International Poster Triennial in Toyama (Japan), "Grandizayno!" (Chelyabinsk )," White square" ( Minsk), Identity: Best of the Best (Moscow) and others.
Levan Koberidze - founder and managing partner of the first branding agency in Georgia branding.ge. Levan has devoted more than 10 years to development, communication and promotion of Georgian brands. He has extensive experience in the field of branding for a number of companies specializing in enology, Horeca and real estate. He also worked as the director of marketing and sales in Georgian Georgian Wines and Spirits (GWS) company.
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