"Advertising is an art - I am sure of it despite continuing disputes. And this art is particularly difficult because it's collective. Here the role of one person is significant, but in any case not final. Only a team of professionals, where each one is a master of his craft, can create advertising masterpieces. Therefore I feel extremely positive about the new contest of Advertising Craft and look forward to playing the role of the first jury chairman of this contest in history. It will be difficult. But the jury, to which truly unique professionals, Jewelers of advertising business, are invited, is impressive, inspiring and gives us confidence that our decisions will be correct".

  Alexander Shevelevich is a chairman of SMG-Kryn.

Worked in advertising since 1993. Winner of more than 150 awards at international festivals, including Cannes Lions, Epica, Golden Drum, LEAF, Kiev, Moscow, Riga, Minsk and others.

Let us remind, that the jury of advertising craft also includes:

Andrew Amlinsky, owner and creative director of "Amlinsky - creative strategy", Vitaly Kokoshko, owner and director of "Kinograf", Vladimir Perepelkin, Russian Advertising Academy, Paul Polyantsev, creative director of SapientNitro, Russian Advertising Academy, Ivan Chimburov, Chief Creative Officer of JWT Russia, Russian Advertising Academy.