Gvantsa Ebralidze
director of marketing and communications department, SEB Bank, Kiev, Ukraine

Works for more than 13 years in marketing communications. For a long time in her career she worked at Dandy Distribution (trademarks - Dirol and Stimorol), Samsung Electronics. Since 2008 works on the position of director of marketing and communications at SEB Bank. Her favorite professional dictum comes to Peter Fisk: «Great brands appeal to emotions». She believes that PR-communication is a very important tool for advancement and support of brands, companies, etc., especially in times of crisis. She also appreciates the creativity in the development of PR projects.

"I am honored to take part in the jury of PR projects at such a prestigious and important for the Ukrainian community advertising festival. I have been watching the progress of its implementation for many years, and each time noticed the positive changes and increased professionalism of the participants of the event.

Sectoral nomination «PR projects" is not new to the festival, but I want to believe that sufficiently global changes in our country and the whole world gave impulse to the transformation of the PR to the key and very important tool of promotion. Therefore, I hope to see many new and fresh solutions among the projects submitted for the competition.

Of course, it is always difficult to evaluate and select the best of the best, especially since this is my first experience as a judge. But for me the most valuable and deserving special attention are the projects with sense, projects aimed at achieving long-term rather than short-term goals that can not only create a positive reputation for the company, but also positively affect the reputation of the country as a whole.

My expectations include the acquaintance with interesting, creative projects and people, and getting inspiration for new achievements. "