Lilia Zubareva
director of Brand and Communications, UkrSibbank BNP Paribas Group
Has two higher educations: philological and economic.
Began her career in UkrSibbank more than 10 years ago. In 2003 became head of
the bank press-service, in 2006 - headed the Office of Communications. Since
2008 - Director of Brand and Communications, UkrSibbank BNP Paribas Group. Responsible for strategic
brand management, advertising and promotion of the product range of the bank,
PR, merchandising retail chain, sponsorship and charity.
Member of the jury "Eventarizatsiya" in 2009, and 2010.
UkrSibbank BNP Paribas
Group - the third largest bank in Ukraine. Through effective
communication, the bank managed not only to hold leadership positions, but also
to increase market share in deposits, brand awareness and obtain the first
position in the reputational ranking of banks.
