Alexander Shevelevich
creative director, Kryn, Minsk, Belarus
Was born in 1971. Started his career in 1993 as an advertising director (about 200 TVC in his showreel) in the founded by himself Production Studio Kryn. After reorganization of Kryn into a full-service advertising agency (1995) he took a position of the Creative Director. Since 2003 he has been holding the position of the Chairman of the largest advertising holding in Belarus - Kryn Starcom Mediavest Group Belarus - which incorporates 6 companies.
In 2004-2006 he held the position of the Creative Director in D'Arcy Ukraine and led it to the "Most creative agency in Ukraine 2005" award.
In 2006 he won the National Award of the Russian Academy of Advertising for the campaign made for the Russian company Sibirsky Bereg.
In 2007 he was awarded the title "The Legend of the Advertising in Belarus" by the Belarus Advertising Association.
He won the Gold Media Lion (2005) and more than 100 awards (including 6 Grand Prix) at advertising festivals like Cannes Lions, Epica, LEAF, Golden Drum, Golden Hummer, Red Apple, Kiev International Advertising Festival and others.
Worked in the jury at various festivals in Russia, Ukraine, Belarus and in the on-line jury in New York and AdStars (South Korea).
