Victoria Fedorenk
head of marketing department at Reckitt Benckiser Household and Healthcare, Ukraine
Victoria Fedorenko is a marketer with extensive experience in such
international companies as Coca-Cola company, Gillette, Reckitt Benckiser
Household and Healthcare.
Expert in the areas of:
Media (member of the TV Industrial Committee in 2001-2003),
brand management (successful initiatives in building and expanding the base of
loyal customers of Coca-Cola, Fanta and Bonaqua, the withdrawal of the energy
drink Burn to the Ukrainian market, etc.)
BTL (sponsored projects for the Dynamo, the Olympic Committee, and innovative
projects of Coca-Cola Oasis, custom promotions: Yo-Yo Promotion for Coca-Cola,
promotion for Duracell brand: Energy support for the FIFA World Cup 2006, which
has been noted to the Ukrainian Book of Records, and many other projects).
Victoria is known among the advertisers as a tough but fair person - demanding,
putting the bar high, but at the same time, an objective professional.
