Michael Dudnik
vice president of marketing, Fozzy Group, Kiev, Ukraine
Was born in 1975. Michael earned his first money by
selling ice cream on the street. Some time later he became an editor of
ComputerWorld, created a web-design studio Actis/Armitage, worked as a director
of Internet solutions agency "silverpoint", account director at
"Apricot" advertising agency, project manager in the
"People" marketing consulting agency.
In 1998 Valentin Pertsiya, tired of Michael's idiotic questions, advised him a couple
of fairly good books and sketched a BrandWheel on a napkin - and that has
completely changed Michael's life. Michael has also got acquainted with Yuri
Kogutiak, Andrei Fedorov and Alexei Palamarchuk, which (the acquiaintence) has
also had certain implications upon his life.
From September 2005-th Michael is the Vice-president of marketing in Fozzy
Group. Whether you love or hate private labels like "The Prize" or
"Full Bowl" or "Own Bill", it is he to whom you should
express what you think about that.
Michael also has a particular relevance to all of the Fozzy Group marketing
initiatives and takes full responsibility for them, regardless of how informed
he is on them.
