Drew Smith
Founder and Director of the branding
agency Lumen (Milan, Italy)
Expert in the field of consumer branding and packaging design. Behind his
shoulders are more than 20 years of experience in developing creative projects
for major companies such as SAB-Miller, Diageo, Ferrero, Japan Tobacco and
Campari.
D. Smith was creative director at several European branding and design
agencies, among them: FutureBrand, Robilant & Associates and Carré Noir.
In 2003, in Milan, together with a specialist in corporate identification
Pietro Rovatti, Drew founded the design consulting agency Lumen, which quickly
established a leading position in the Italian and European markets.
D. Smith is actively engaged in teaching in various educational institutions in
Europe.
